Are Women Better at Customer Experience than Men?
It’s time for a bit of positive discrimination I was talking to Gordon Tredgold (our Leadership expert) about the implications of International Women’s Day and…
It’s time for a bit of positive discrimination I was talking to Gordon Tredgold (our Leadership expert) about the implications of International Women’s Day and…
Picture the scene. An 85-year-old woman walks into a pub on the outskirts of Chippenham, Wiltshire to check on a lunch booking she’d made to…
To get an understanding of customer outcomes, learn to think divergently We have all used the term “Thinking Outside the Box” at some stage. I…
Customer Outcome Management will fundamentally change the approach you take – to everything. In my earlier article, I introduced the concept of outcome-based thinking. It’s…
You need a strategic approach to managing complaints that focuses on customer outcomes as much as what went wrong. I recently described complaints as being…
If Customer Experience was a person then it would remind me of the people in funeral plan adverts. They are sprightly, active and relevant but…
There’s a problem with the Chief Customer Officer role and rethinking it as the “Chief Outcome Officer” (COO) can help everyone get on board a…
Howard Schultz, executive chairman for Starbucks may have predicted even more than he realised when he said, “You walk into a store, whatever it is,…
An increased focus on customer experience – not just the customer service element – is becoming increasingly vital to ensure success as a healthcare provider.…
In focusing on customer experience, CX professionals can be guilty of forgetting that very often it’s the basics of customer service that can make the…