Value Engineering and the Customer’s Emotional Journey
Many companies still fail to recognise the influence of customers’ emotions in their buying behaviour and don’t have the slightest idea of the importance of…
Tag: Customer Experience Management (CEM)
Customer Experience Management (CEM) is all about relationships
“Every relationship requires listening no matter the nature of relationship” – this is the key take-away that stuck with me from a webinar I attended…
Customer Experience and Chatbots
It seems like every other proposal we do requires our touch on chatbots. This might even increase with 80% of brands wanting to introduce some…