CXSA CX Foundation to Practitioner Certification – 18-20 Jan 2021 (conducted in Arabic)

A 3-day programme where participants cover the core Foundation principles and fundamentals then build on these with the essential Practitioner skills to drive customer-centric change. These techniques are ahead of what is considered best practice and are key to creating differentiation with the customer.

WHO IS THIS FOR?

All change, business & project staff involved in supporting or driving customer-centric change programmes.

FUNDAMENTALS: WHAT WILL YOU LEARN?

• Foundation Principles: definitions and impact
• The 12 competencies to build a customer-centric company
• Understanding and application of existing tools and new next practice techniques
• Core principles of customer research, insights and journey mapping

How to:

• Deliver business impact with supporting case studies
• Supercharge your customer insight programmes by combining Voice of Csutomer with next practice and outcome-based thinking techniques to identify opportunities for innovation.
• Build a customer strategy that creates differentiation and drives P&L impact for your organisation.
• Apply both traditional journey mapping and the latest new techniques for step-up & simultaneous revenue, cost and service impact.
• Understand the key measures important to customer success and how to make your customer metrics relevant to your organisation’s success measures.

This Certification Programme is offered by CXSA Group.