Creating a customer first legacy

Kym Hamer February 23, 2019

Christian Dior’s customer-led approach created a poweful legacy

Visiting the DIOR: Designer of Dreams exhibition in London this month I was stunned by room after room of glorious couture. But what struck me even more was how Christian Dior’s legacy has continued to inspire and dominate the fashion world for over 7 decades.

In this short video I explore Dior’s vision and ethos and how he instilled them so deeply that 62 years after his death, the brand remains an iconic and global testament to elegance, confidence and style.

Categories: Case Study

Tagged: customer-centric, dior, fashion, purpose, Video

Kym Hamer

The lost suitcase – the sad reality of customer experience evolution

According to Wikipedia, the term, ‘seven year itch’ can be described as follows: The seven-year itch is a psychological term that suggests that happiness in a…

Ian Golding January 8, 2020

Is inclusion and belonging a leadership mindset?

I am not going to reiterate the neuroscience and psychological research behind the increasing awareness that inclusion and belonging are essential conditions for high performing…

Rosa Antonio Carillo February 4, 2020

Most strategies don’t work! Here’s how to have one that does

Most organisations have a strategy, and many devote some of the best and smartest brains in the organisation to developing and implementing it. Almost all…