Profit, purpose and the power of advocacy

Recently I had the opportunity to learn more about UK handmade cosmetics brand LUSH. Ever since, I’ve been reflecting about a surprising discovery – the complete separation of the LUSH’s philanthropic efforts from their bottom-line.

In this short video I explore the question of profit versus philanthropy. It sounds so simple in theory and for LUSH it has created a powerful level of advocacy in their customer base.

But how many companies 1) set out to create this separation and 2) really make it work?

I’d love to hear your thoughts!