Creating a customer first legacy
Christian Dior’s customer-led approach created a poweful legacy
Visiting the DIOR: Designer of Dreams exhibition in London this month I was stunned by room after room of glorious couture. But what struck me even more was how Christian Dior’s legacy has continued to inspire and dominate the fashion world for over 7 decades.
In this short video I explore Dior’s vision and ethos and how he instilled them so deeply that 62 years after his death, the brand remains an iconic and global testament to elegance, confidence and style.
